Combining the best of breed tools for research and discovery, this is one toolbar you’ll want to add to Firefox if you’re serious about SEO. I replaced my Google toolbar with this one (the only thing I really used the Google toolbar for was to get a quick glance and a site’s PageRank) and a link to gmail.
The toolbar provides a very robust toolset, but also provides a built-in RSS reader already populated with many popular SEO RSS feeds.
To really get a feel for all this toolbar has to offer, check out Aaron’s site and description of the toolset. I think you’ll find it a huge timesaver when researching and comparing one site to another, against competitors, etc. I will post another review of the toolbar and how it’s helped us once I’ve had a week or two to use it and dig into the power it provides. Thanks Aaron for another great contribution to the SEO community.