If you run a business online, the number one most important aspect of developing a successful business is attracting customers.  You can have the best product in the world, but if no one knows about it your business will never reach its full potential.

Running a business online requires the obvious:

1. Dedication to developing a great product or service
2. Researching what your customers need (and even more importantly what they want)
3. Finding ways to differentiate yourself from your competitors

As a business owner what you might not realize is that you need equal dedication to ensuring your website can be found when potential customers are searching for what you sell.

The days of “build it and they will come” are over.  Search Engine Optimization (SEO) is a continuous process that is a requirement for online success. 

In an ideal situation, hiring a professional SEO consultant is your best bet.  If you don’t have the budget for professional SEO services (or even if you do but want to gain a better understanding of what SEO is all about), here is our list of 10 SEO sites you need to follow:

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WordPress is one of the most popular blogging platforms today, and for good reason.  It’s extremely easy to install and can run on Windows or Apache web servers.  There are also thousands of plugins available to extend it’s functionality.

Plugins are additional pieces of code that are "plugged in" to the WordPress core to extend its capabilities, add new features, or enhance existing features.  There are many extremely useful plugins, which will vary depending on how you intend to use your blog. 

No matter your intended use, however, there are a few plugins that no WordPress installation should be without.  Check out some of our most useful plugins.

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